In the real estate industry, content is king. Whether you’re a seasoned agent or a mortgage originator, you’ve likely dabbled in content creation to engage your audience. But have you ever wondered how to make your AI-generated content indistinguishable from human-written pieces? The secret lies in understanding two key factors: Perplexity and Burstiness. Let’s dive in.

 

What Are Perplexity and Burstiness?

 

Perplexity

Perplexity is a metric that gauges the quality and coherence of text. It measures how well models predict upcoming words based on the context. Lower perplexity values indicate better predictions and easier understanding for the reader. While human writers naturally produce low-perplexity content, AI-generated text often falls short in this area.

 

Burstiness

Burstiness adds an extra layer of excitement to your content. It’s the art of strategically infusing bursts of information and engaging elements into your text. Think of it as a roller coaster ride of words, where you alternate between longer, intricate sentences and shorter, punchy ones. This intentional variation creates a dynamic reading experience that keeps your audience hooked.

How to Generate Real Estate Content that Passes AI Detection Tests

 

To demonstrate, let’s generate content about the family-friendly nature of Austin, TX, and its real estate market. We’ll use three different prompts to showcase the impact of perplexity and burstiness.

 

After generating the content, we’ll test its AI-detectability using this tool:

• writer.com/ai-content-detector

1st Prompt:

[Write a blog on how family-friendly Austin, TX is and the associated real estate market.]

 

AI-detectability Results:

2nd Prompt:

In this 2nd prompt we only added the ROLE for the AI to assume to the 1st prompt… a ‘Act as a Content Creator’.

 

[Act as a Content Creator, your task is to write a blog on how family-friendly Austin, TX is and the associated real estate market.]

 

 

AI-detectability Results:

3rd Prompt:

In this 3rd prompt example we added to the 2nd prompt our magic SEO writing perplexity and burstiness prompt text and instructed the AI not to hallucinate.

 

[

When it comes to writing content, two factors are crucial, “perplexity” and “burstiness.” Perplexity measures the complexity of text. Separately, burstiness compares the variations of sentences. Humans tend to write with greater burstiness, for example, with some longer or complex sentences alongside shorter ones. AI sentences tend to be more uniform. Therefore, when writing the following content I am going to ask you to create, I need it to have a good amount of perplexity and burstiness.



Using the concepts above, write with a low amount of perplexity and a high amount of burstiness per the following prompt text:  



Act as a Content Creator, your task is to write a blog on how family friendly Austin, TX is and the associated real estate market. Do not hallucinate.

]

 

 

AI-detectability Results:

The Takeaway

Harnessing the power of AI in content creation, especially in the dynamic world of real estate, is no longer a luxury—it’s a necessity. The real estate market thrives on timely, relevant, and engaging content. By understanding the nuances of perplexity and burstiness, real estate professionals can craft content that not only resonates with their audience but also stands out in the vast digital landscape.

 

A fascinating insight from our experimentation with the three prompts is the progression in human-like quality scores. Let’s break it down:

• Prompt 1: A straightforward request yielded a score of 24%. While the content was relevant, it lacked the depth and nuance of human writing.

 

• Prompt 2: By introducing a ‘ROLE’ for the AI to play as a ‘Content Creator’, we saw a significant jump in the quality score to 54%. This showcases the importance of guiding the AI with context, helping it understand the perspective from which to generate content.

 

• Prompt 3: The game-changer was the third prompt. By explicitly instructing the AI about perplexity and burstiness, we achieved a stellar 100% human-like quality score. This prompt not only provided context but also set clear expectations on the style and complexity of the content.

 

This progression underscores a vital insight: The more specific and guided your prompts are, the higher the quality of the generated content. It’s a testament to the adaptability and potential of AI tools like ChatGPT when used with precision and understanding.

 

However, it’s essential to remember that while AI tools like ChatGPT are powerful, they are just that—tools. The magic happens when we combine the efficiency of AI with the creativity and insights of human intuition. By mastering advanced prompt techniques, you can guide AI to produce content that mirrors human-like intricacies, making it more relatable and less detectable by AI tools.

 

Watch the Tutorial Video

For a more in-depth explanation, watch this

Final Thoughts

In the age of digital transformation, where search engines are the gatekeepers of information, SEO is the key to visibility. Homogeneous content, while easy to produce, can be an SEO killer. Search engines value unique, high-quality content, and using advanced prompt techniques ensures that your content is not just another drop in the digital ocean.

 

Likely.AI has always been at the forefront of leveraging AI in the real estate industry. With tools like the REfresh Engine, which integrates with ChatGPT, the potential to revolutionize content creation is immense. But, as with all tools, the outcome depends on the craftsman.

 

So, here’s our call to action for all real estate professionals: Dive deep into advanced prompt techniques. Challenge the AI, guide it, and mold it to create content that not only speaks to your audience but also ranks high in search results. Let’s make every piece of content count, improve its SEO value, and truly stand out.

 

Are you ready to elevate your content game?  Start today log into your REfresh Engine account!

 

If you don’t have a REfresh Engine account, dive into the future by starting your FREE 14-day trial today.

 

Plus, boost your content strategy with our exclusive marketing playbooks and prompt cheatsheets. Elevate your success by using AI and let Likely.AI be your guide in this AI-powered real estate journey.