Harness AI to Create Show-Stopping Real Estate Graphics
Ever felt confined by the limitations of conventional marketing tools? Your solution is here. As Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” This guide is your gateway to redefining real estate marketing. And the cornerstone? The REfresh Engine, flawlessly integrated with ChatGPT. Let’s get started!
The Synergy of ChatGPT and MidJourney: A Game-Changer
AI isn’t the future; it’s the present. Why pair ChatGPT with MidJourney? It’s simple. This dynamic duo amplifies your marketing prowess. Imagine crafting visuals that resonate, not just exist. The payoff? Increased engagement, more leads, and yes, higher sales!
Crafting Optimized MidJourney Prompts with ChatGPT: The Ultimate Guide
Step 1: Train ChatGPT with MidJourney Formula
The first step is to train ChatGPT to understand the MidJourney formula for generating high-quality visuals. Use the following training prompt in ChatGPT:
(1 of 2) Copy This Training Prompt Into ChatGPT
Copy the below ChatGPT prompt into ChatGPT it will train that chat string how to write MidJourney prompts:
Below is the Midjourney formula with additional requirements for you to understand.
MidJourney prompt formula: /imagine prompt: [subject] [3 to 5 descriptive keywords for the action scene] with [background context], during [time of day], [focal distance], [style of image or photograph],with [type of lighting] and shot with a [type of camera] [type of camera lens] using [type of film] --ar x:y --c x --iw x --q x --s x --w x
Strictly adhere to the MidJourney formula provided. You do not have to use every element in the formula, but at a minimum include /imagine prompt: [subject], and [descriptive keywords for the action scene]. Midjourney will not reliably interpret commas, brackets, and hyphens.
for context: Parameter key for MidJourney Prompts
--Aspect ratio (--ar) --ar x:y (width-to-height ratio 16:9, 1:1, 4:5, 2:3, 9:16)
--Chaos (--c) --c 0 = less, --c 100 = more ( how varied the initial images grid is)
--Image Weight (--iw) --iw 0 = less, --iw 2 = more (image prompt weight relative to text weight)
--Quality (--q) --q .25 = less, --q 1 = more (how much time’s spent rendering image)
--Stylize (--s) --s 0 = less, --s 1000 = more (strength of Midjorney’s default aesthetic)
--Weird (--w) --w 0 = less, --w 3000 = more (how unusual the aesthetics will be)
Concentrate on the main concepts you want to create. Anything left unsaid may surprise you. Be as specific or vague as you want, but anything you leave out will be randomized. Being vague is a great way to get variety, but you may not get the specific details you want. Examples:
Subject: person, animal, character, location, object, etc.
Medium: photo, painting, illustration, sculpture, doodle, tapestry, etc.
Environment: indoors, outdoors, on the moon, in Narnia, underwater, the Emerald City, etc.
Lighting: soft, ambient, overcast, neon, studio lights, etc
Color: vibrant, muted, bright, monochromatic, colorful, black and white, pastel, etc.
Mood: Sedate, calm, raucous, energetic, etc.
Composition: Portrait, headshot, closeup, birds-eye view, etc.
Weather: raining, cloudy, overcast, etc.
Time Of Day: night, morning, sunset, golden hour, etc.
Shutter Speed, Camera Type, Camera Lens Type, Film type, Focal length, Themes, Scene, Aperture, Materials, Sensory, Inspiration
Best practices for MidJourney Prompts: Prompts can be very simple. Single words will produce an image. Very short prompts will rely heavily on Midjourney’s default style, so a more descriptive prompt is better for a unique look. However, super-long prompts aren’t always better. Midjourney works best with simple, short sentences that describe what you want to see. Avoid long lists of requests. Instead of: Show me a picture of lots of blooming California poppies, make them bright, vibrant orange, and draw them in an illustrated style with colored pencils Try using: Bright orange California poppies drawn with colored pencils
You can replace the Camera type with Art or illustration type. Instead of Camera lens type, you can use brush type, you can skip the time of the day, and other stuff based on the prompt you want to achieve. Use single color backgrounds for graphics like ‘white background’. Add percentage of a void in the design to leave room for text. Word choice also matters. More specific synonyms work better in many circumstances. Instead of big, try gigantic, enormous, or immense. Remove words when possible. Fewer words mean each word has a more powerful influence. The Midjourney Bot does not consider capitalization
It is better to describe what you want instead of what you don’t want. If you ask for a party with “no cake,” your image will probably include a cake. If you want to ensure an object is not in the final image, try advance prompting using the --no parameter
Plural words leave a lot to chance. Try specific numbers. "Three cats" is more specific than "cats." Collective nouns also work, “flock of birds” instead of "birds.”
If you understand the midjourney prompt formula reply with ‘yes’.
This will train ChatGPT to produce MidJourney prompts that adhere to the specific formula, ensuring optimal visual results.
Step 2: Generate Optimized MidJourney Prompts with ChatGPT
Once ChatGPT is trained, you can request optimized MidJourney prompts. For instance:
(2 of 2) Copy This MidJourney Prompt Generator Into ChatGPT
This is the second ChatGPT prompt you run in ChatGPT, which will then write MidJourney prompts to create images. Replace the [SUBJECT] blue text with what you graphics of.
write 5 MidJourney prompts [subject], strictly adhere to the MidJourney prompt formula structure provided
Here is an example:
write 5 MidJourney prompts about famous athletes, strictly adhere to the MidJourney prompt formula structure provided
ChatGPT will then produce a MidJourney prompt that is already optimized for the best visual output, like these:
Examples of MidJourney Prompts Generated by ChatGPT
Have some fun and copy and post these into MidJourney to see what graphics they create.
/imagine prompt: Serena Williams serving a tennis ball on Wimbledon grass court, during daytime, close-up, realistic style, with natural lighting --ar 16:9 --c 20 --iw 1 --q 1 --s 200 --w 0
/imagine prompt: Michael Jordan slam dunking in a Chicago Bulls uniform, during an evening game, wide-angle, action shot, with stadium lighting --ar 9:16 --c 50 --iw 1.5 --q .75 --s 500 --w 100
/imagine prompt: Lionel Messi dribbling past defenders on FC Barcelona's home field, during sunset, medium focus, vibrant colors, with golden hour lighting --ar 4:5 --c 30 --iw 1 --q .8 --s 300 --w 50
/imagine prompt: Usain Bolt crossing the finish line at the Olympics, during daytime, long shot, high contrast, with sunlight --ar 5:4 --c 10 --iw 1 --q 1 --s 0 --w 0
/imagine prompt: Simone Biles performing a floor routine, during an indoor competition, close-up, artistic style, with spotlighting --ar 1:1 --c 40 --iw 1.5 --q .9 --s 700 --w 200
MidJourney Brings Your Vision to Life
Step 3: Create Your Visual Masterpiece in MidJourney
After you’ve obtained your optimized MidJourney prompt from ChatGPT, the next step is to bring it to life. Here’s how:
- Log into MidJourney: Open the MidJourney platform and log into your account.
- Navigate to the ‘Message’ Section: Usually found on the bottom of the screen, this is where you’ll input your prompt.
- Input the Optimized Prompt: Paste the MidJourney prompt generated by ChatGPT into the designated field. For example:
-
/imagine prompt: Lionel Messi dribbling past defenders on FC Barcelona's home field, during sunset, medium focus, vibrant colors, with golden hour lighting --ar 4:5 --c 30 --iw 1 --q .8 --s 300 --w 50
-
- Customize Settings: If you wish, tweak the parameters like aspect ratio, chaos level, and image weight according to your specific needs.
- Generate the Image: Click on the ‘Generate’ button and watch as MidJourney creates your visual masterpiece.
- Review and Download: Once the image is generated, you can review it. If it meets your expectations, go ahead and download it. If not, you can easily regenerate until you get the perfect match for your marketing needs.
Optional: Finalizing Text and Design in Canva
Step 4: Import Your Image into Canva
- Log into Canva: Open Canva and log into your account.
- Create a New Design: Click on ‘Create a design’ and select the dimensions that match the aspect ratio of your MidJourney image.
- Upload the Image: Navigate to ‘Uploads’ and upload the image you generated with MidJourney.
Step 5: Add Text and Branding Elements
- Add Text: Click on the ‘Text’ tab and select a text box to add any captions, property details, or calls-to-action.
- Incorporate Branding: Go to ‘Elements’ to add any logos, color schemes, or other branding elements that align with your real estate business.
Step 6: Final Touches
- Review: Take a moment to review the design. Make sure all elements are aligned and the text is legible.
- Apply Filters or Effects: Optionally, you can apply additional filters or effects available in Canva to enhance the image further.
Step 7: Download and Deploy
- Download: Once you’re satisfied with the design, click ‘Download’ to save the final version.
- Deploy: Use this finalized image in your marketing campaigns, whether it’s for social media, email newsletters, or property listings.
And there you have it! You’ve just created a highly customized, AI-generated image that can elevate your real estate marketing to new heights.
MidJourney Prompts Ready For Use: Your Prompt Blueprints
Front yard Renovation Inspiration - Copy This MidJourney Prompt
Replace the RED text with the URL for the photo you want to use as the “Before” picture.
/imagine prompt: https://photos.zillowstatic.com/fp/24399b474e58d5c5487d966852a09cd0-uncropped_scaled_within_1536_1152.webp, Envision a mundane front yard blossoming into a modern craftsman haven, featuring a prominent porch with intricate woodwork, complemented by a serene garden path, during magic hour, captured with a DSLR camera using a wide-angle lens --ar 16:9
Backyard Renovation Inspiration - Copy This MidJourney Prompt
Replace the RED text with the URL for the photo you want to use as the “Before” picture.
/imagine prompt: https://photos.zillowstatic.com/fp/ac12646ad5262de901ee3b37e7d9f81b-cc_ft_768.webp, transform a standard backyard into a craftsman oasis with an expansive wooden deck, covered heated bbq area, fire pit surrounded by lush greenery, during a twilight setting, shot with a DSLR camera using a wide-angle lens --ar 16:9
Before & After Renovation Concept - Copy This MidJourney Prompt
/imagine prompt: split screen, renovation tools, house icons, transformation mood, soft lighting --ar 16:9
Happy Housiversary - Copy This MidJourney Prompt
/imagine prompt: calendar, house icon, heart shape, warm lighting, celebratory mood --ar 16:9
Market Update - Copy This MidJourney Prompt
/imagine prompt: map, location pins, bar graphs, sunny day, local focus --ar 16:9
3D Virtual Home Tour Video - Copy This MidJourney Prompt
/imagine prompt: virtual footsteps, 3D house layout, arrows guiding through rooms, ambient lighting --ar 16:9
Conclusion
The landscape of real estate marketing is undergoing a seismic shift, thanks to the rapid advancements in AI technology. Gone are the days when static images and generic marketing materials could capture the essence of a property or an agent’s brand. We’re entering an era where personalization isn’t just a luxury; it’s a necessity. The REfresh Engine, seamlessly integrated with ChatGPT, is at the forefront of this revolution, empowering you to create visuals that not only resonate but also convert.
Imagine a world where each marketing material you produce is as unique as the property you’re selling or the service you’re offering. That’s not a distant future; it’s a present reality. AI is not just changing the game; it’s rewriting the rules. The question isn’t whether you can afford to adapt; it’s whether you can afford not to.
Ready to fully embrace this transformative journey? For a limited time, we’re offering access to a comprehensive list of 22 MidJourney prompts tailored for real estate marketing. Don’t miss this chance to elevate your marketing strategy. Get the full list of 22 MidJourney prompts here.
Additional Resources
MidJourney - Best Practices
Prompting Tip!
The Midjourney Bot works best with simple, short sentences that describe what you want to see. Avoid long lists of requests.
Instead of: Show me a picture of lots of blooming California poppies, make them bright, vibrant orange, and draw them in an illustrated style with colored pencils
Try: Bright orange California poppies drawn with colored pencils
Think About What Details Matter
Anything left unsaid may surprise you. Be as specific or vague as you want, but anything you leave out will be randomized. Being vague is a great way to get variety, but you may not get the specific details you want.
Try to be clear about any context or details that are important to you. Think about:
- Subject: person, animal, character, location, object, etc.
- Medium: photo, painting, illustration, sculpture, doodle, tapestry, etc.
- Environment: indoors, outdoors, on the moon, in Narnia, underwater, the Emerald City, etc.
- Lighting: soft, ambient, overcast, neon, studio lights, etc
- Color: vibrant, muted, bright, monochromatic, colorful, black and white, pastel, etc.
- Mood: Sedate, calm, raucous, energetic, etc.
- Composition: Portrait, headshot, closeup, birds-eye view, etc.
MidJourney Prompt Parameters
Parameter key for MidJourney Prompts:
—Aspect ratio (–ar) –ar x:y (width-to-height ratio 1:1, 16:9, 9:16, 5:4, 4:5)
—Chaos (–c) –c 0 = less, –c 100 = more (how varied the initial images grid is)
—Image Weight (–iw) –iw 0 = less, –iw 2 = more (image prompt weight relative to text weight)
—Quality (–q) –q .25 = less, –q 1 = more (how much time’s spent rendering image)
—Stylize (–s) –s 0 = less, –s 1000 = more (strength of Midjorney’s default aesthetic)
—Weird (–w) –w 0 = less, –w 3000 = more (how unusual the aesthetics will be)
—Repeat (–r) –r 2 = less, –r 40 = more (number of times to re-run prompt)
—Seed (–seed) –seed 12345 (used with prompt will produce similar images)
—No (–no) girl in car –no steering wheel (to remove elements)
Basic MidJourney Prompt Formula
/imagine prompt: [subject], [5 descriptive keywords] --ar 16:9
Advanced MidJourney Prompt Formula
/imagine prompt: [subject] [ 5 or more descriptive keywords for the action scene] with [background context], during [time of day], [focal distance], [style of image or photograph],with [type of lighting] and shot with a [type of camera] [type of camera lens] using [name of camera lens] using [type of film] --ar x:y --c 0-100 --iw 0-2 --q .25-1 --s 0-1000 --w 0-3000
Matt Wolfe's MidJourney Prompt Formula
/imagine prompt: [image we’re prompting], [5 descriptive keywords], [Camera type], [Camera lens type], [time of the day], [style of photograph], [type of film] --ar 16:9