Picking the Right Models: A Broker’s Guide to Navigating the AI Model Maze

If you’ve been intrigued by the buzz around AI but find yourself puzzled about its practical application, you’re in the right place. Today, we’re zooming in on the “Pick Appropriate Models” stage of the SPARK framework. This is your roadmap for successfully integrating AI into your brokerage. Ready to embark on this transformative journey? Let’s dive in!



SPARK framework



P – Pick Appropriate Models.. The Importance of Model Selection

Choosing the right AI model is akin to selecting the perfect property for a discerning client. A wrong choice could be a costly misstep, while the right one could set you on a path to unprecedented success. But it’s not just about avoiding pitfalls; it’s about unlocking opportunities.


Selecting the appropriate model allows you to maximize ROI, streamline operations, and enhance customer satisfaction. It’s akin to having a Swiss Army knife that has the exact tools you need. You wouldn’t use a sledgehammer to fix a watch, right? Similarly, the right AI model is the one that aligns perfectly with your specific business challenges and objectives. It’s not just pivotal; it’s transformative.



What’s Next: Overview AI Model Types

Now that we’ve established the critical role model selection plays in your AI journey, let’s explore a few of the most impactful models in the industry. We’ll delve into what each model does, why it could be a game-changer for your brokerage, and even back it up with some compelling statistics. By the end, you’ll be well-equipped to make informed decisions that can revolutionize your business.



1. Linear Regression

84% of organizations believe that analytics give them a competitive advantage.


What It Does

Linear Regression models can analyze the relationship between multiple variables, such as property features and selling prices, to make predictions. They can help you understand how different factors contribute to property valuation.


Why You Need It

Have you ever pondered the exact value that a renovated kitchen or a swimming pool adds to a property? What if you could quantify these variables to provide more accurate pricing advice to your clients?



2. Tree Systems of Models

In a survey, 78% of data professionals reported using tree-based algorithms for their clarity and effectiveness.


What It Does

Tree-based models, like Decision Trees, Random Forests, and Boosted Trees, work by breaking down complex decisions into a combination of simpler ones. Imagine a flowchart that guides you step-by-step to a conclusion based on specific criteria. While Decision Trees and Random Forests offer clarity, Boosted Trees enhance accuracy by iteratively correcting errors from previous trees, making them a powerful tool for more complex predictions.


Why You Need It

In the dynamic world of real estate, clarity and accuracy are paramount. Tree-based models offer transparent, logical decision-making processes that can be easily interpreted. Boosted Trees, in particular, take this a step further by optimizing predictions for unparalleled precision. Whether you’re trying to understand which property features most influence price or predict market trends, tree systems provide insights that are both powerful and comprehensible.



3. Clustering Algorithms

Personalized marketing strategies can drive a 20% increase in sales.


What It Does

Clustering Algorithms can segment your customer base into distinct groups based on various criteria like buying behavior, location, and preferences, allowing for more targeted marketing.


Why You Need It

What if you could tailor your marketing strategies to resonate with specific customer segments? Could this be the key to unlocking untapped revenue streams?



4. Reinforcement Learning

Reinforcement learning algorithms can improve ad click-through rates by up to 50%.


What It Does

Reinforcement Learning models learn by interacting with their environment, optimizing for specific objectives over time. They can be used to automate bidding strategies in real estate auctions or optimize ad placements.


Why You Need It

Imagine a model that learns from each transaction, continually refining its strategies. Could this be your secret weapon for staying ahead in a competitive market?



5. Time-Series Predictive Analytics 

Companies using predictive analytics have seen a 73% increase in sales.


What It Does

Time-Series Predictive Analytics models don’t just forecast market trends. They can analyze a range of variables from past sales and price fluctuations to seasonal variations and economic indicators, providing a multi-dimensional view of the market.


Why You Need It

Imagine being the oracle of real estate in your area. What would it mean for your business if you could not just react to the market, but anticipate its every move?



6. Deep Learning

Deep Learning algorithms can achieve up to a 95% accuracy rate in image recognition tasks.


What It Does

Deep Learning models are highly complex and can analyze vast amounts of data to identify patterns and make predictions. They’re particularly useful for tasks that require understanding images, speech, or other unstructured data.


Why You Need It

Deep Learning can be a game-changer for large-scale, complex problems. However, it’s crucial to understand its capabilities and limitations. While it offers unparalleled accuracy and can solve intricate problems, it requires a significant investment in data and computing power.



7. Large Language Models (LLM): a.k.a ChatGPT

LLMs have achieved up to a 90% accuracy rate in natural language understanding tasks


What It Does

LLMs are advanced Deep Learning models trained on vast amounts of text data. Examples of these powerhouses include ChatGPT (openAI), Bard (google) , Llama 2 (Meta), and Claude (research company). These models can understand context, generate human-like text, answer queries, and even assist in content creation. Their primary strength lies in processing and generating language, making them ideal for tasks that involve human communication. With the backing of such renowned models, businesses can leverage state-of-the-art language capabilities to enhance their operations.


Why You Need It

In the real estate world, effective communication is key. Whether it’s crafting compelling property descriptions, answering client queries promptly, or automating customer support, LLMs can elevate the quality and efficiency of your communication efforts. Given that they’re a form of Deep Learning, they bring the power of neural networks to language tasks, offering both depth and breadth in their capabilities.



A Cautionary Tale: The Risk of the Wrong Choice


Imagine for a moment that you’re a seasoned real estate broker named Bob. You’ve heard all about the wonders of AI and decide to jump on the bandwagon. Eager to modernize, you hastily choose a complex Deep Learning model, convinced it will skyrocket your sales.


Weeks go by, and instead of the promised revolution, you find yourself entangled in a web of inefficiencies. The model is too complex for your team to understand, and it’s not suited for the relatively straightforward tasks you need to automate. You’ve sunk time, money, and resources into a tool that’s essentially a square peg in a round hole.


Your competitors, who opted for models better suited to their specific needs, start to pull ahead. Clients notice the lag in your services, and your reputation takes a hit. All because the model you chose was not aligned with your actual business needs.


The moral of the story? The wrong AI model can do more than just fail to solve your problems; it can create new ones, diverting your focus from growth to damage control.


So, as you consider integrating AI into your brokerage, remember that the right model isn’t just a tool; it’s your partner in success. Choose wisely, and the sky’s the limit for what you and your team can achieve.



The Path Forward with SPARK


But here’s the good news: you don’t have to be Bob. With the SPARK framework from Likely.AI, you have a structured, step-by-step guide to ensure you pick the right models for your specific needs. The REfresh Engine, packed with features designed to revolutionize real estate marketing and lead management, offers a seamless integration of these models into your existing systems.


By following the SPARK framework, you’re not just adopting technology; you’re embracing a transformative business strategy. You’re setting yourself up for success, armed with the right tools and the right approach.


So, as you stand at the threshold of this exciting AI journey, remember that the right choices today will pave the way for a brighter, more prosperous tomorrow.



Likely.AI is your trusted guide in leveraging Pre-Market AI in your real estate business. Our flagship product, REfresh Engine, is a game-changer. Imagine knowing who’s likely to sell before they list! With features like contact enrichment and accurate seller prediction, you’re not just ahead of the curve—you’re defining it. Finally,  to make it even better we integrated the REfresh Engine’s 24/7 contact monitoring with ChatGPT… It’s like having a superpower, but for real estate. Ready to revolutionize your approach? Start your 14-day free trial now!


For those who crave the step by step nitty-gritty, our marketing best practices playbooks and cheatsheets are a treasure trove of insights.


Data Sets The Stage; AI Steals The Show ~ Brad McDaniel

Brad McDaniel