Buyer Persona Creator

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Buyer Persona

Crafts tailored Buyer Personas to secure more listings by captivate homeowners, ensuring you not only win the listings but also attract multiple offers through strategic targeting of the ideal buyers for their home.

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Ways To Use It

Winning Listings During Presentations:

Realtors can use detailed buyer personas to impress homeowners during listing presentations, demonstrating their unique ability to identify and target the ideal buyer for the property.

Content Creation:

Use the buyer persona to tailor blog posts, email newsletters, and other content that speaks directly to the interests, pain points, and desires of potential buyers, increasing engagement and interest in listings.

Customized Follow-Ups:

Tailor follow-up communications with prospects by referencing specific interests or pain points highlighted in the buyer persona, making the interactions more personal and effective.

Video Marketing:

Create video content that resonates with the buyer persona, showcasing the lifestyle and benefits of the property and neighborhood, shared across platforms where the target audience is most active.

Strategic Pricing:

Use insights from the buyer persona to help inform pricing strategies that will be attractive to the target buyer, considering their income level and buying behaviors.

Targeted Marketing Campaigns:

With insights from the buyer persona, realtors can create highly targeted marketing campaigns across social media platforms and digital ads, ensuring they reach the most likely prospective buyers.

Geographic Targeting:

Beyond just targeting the property’s immediate area, use the additional zip codes identified by the Buyer Persona Creator to extend marketing efforts to other areas where the ideal buyers are likely to live.

Event Marketing:

Host exclusive events or workshops that cater to the interests of the buyer persona, such as home design seminars or gourmet cooking classes, to attract potential buyers.

Networking and Partnerships:

Realtors can partner with businesses and services that align with the interests and habits of the buyer persona, such as luxury home goods stores or local fitness centers, to gain referrals and increase visibility among potential buyers.

Staging and Open Houses:

Understanding the buyer persona allows realtors to stage properties and plan open houses that appeal directly to the preferences and lifestyle of the target buyer, making the property more attractive to them.

Other AI Marketing Templates

Access From Multiple Places

Inside the REfresh Engine

REfresh Engine’s Marketing AI is seamlessly integrated in two key areas of the app! It’s real estate marketing, personalized and accessible, right where you need it.


1st – from the CONTACT DETAILS view access personalized insights and marketing content , available throughout the app


2nd – From the DEDICATED MARKETING AI section generate content for any property within the U.S. using just an address!

Watch how

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Introducing the future of real estate CRM: the REfresh Engine embedded app for Follow Up Boss. Experience a fusion of your favorite CRM with the unparalleled power of OpenAI. Navigate client journeys with newfound clarity, automate tasks with intelligence, and drive engagements that resonate. It’s not just an integration; it’s a revolution in how you manage and nurture your leads.

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